I specialize in the creative and communicative phases of data analysis, connecting the dots so that the data tells you something useful.
Many businesses don’t do data well, not because they don’t have a capable enough analytics team or enough market research (though sometimes this is the case), but because they struggle to connect these with the rest of the business. Often, organizations have plenty of data, but it isn't giving them a clear picture of what's happening because no one is telling the story.
Most businesses have access to the same tools and platforms for collecting data, which means the thing that sets you apart from competitors is how creatively and strategically you use that data to make smarter decisions.
I have years of experience collaborating cross functionally, with data engineers, developers, data scientists, media planners, social media experts, and business leaders to use data to solve problems and identify opportunities for growth.
Most businesses have access to the same tools and platforms for collecting data, which means the thing that sets you apart from competitors is how creatively and strategically you use that data to make smarter decisions.
I have years of experience collaborating cross functionally, with data engineers, developers, data scientists, media planners, social media experts, and business leaders to use data to solve problems and identify opportunities for growth.
STRATEGIC RESEARCH & ANALYSIS.
SURVEYS & INTERVIEWS.
Many businesses either forget to or actively avoid hearing directly from their target audience. I have expertise in collecting data in surveys and interviews, and am an expert in analyzing this type of data.
Many businesses either forget to or actively avoid hearing directly from their target audience. I have expertise in collecting data in surveys and interviews, and am an expert in analyzing this type of data.
COMPETITOR AUDIT.
My research can uncover who your competitors are targeting and their various approaches to paid, owned, and earned media, so that you have the competitive intelligence you need when evaluating your own strategy.
AUDIENCE ANALYSIS.
I specialize in finding proxy audiences and uncovering what tasks they are trying to do and what concerns they have around a topic. Who do they trust on this subject and what do they prioritize in evaluating potential solutions or related purchases?
PERFORMANCE MEASUREMENT.
Are you clear on how your campaign performed and what this suggests you do next? I help clients establish baselines and KPIs so they can confidently analyze performance over time.
DATA DESIGN & TRAINING.
REPORTING DESIGN.
Even if you have the right tools, data, and analysis, getting that information in a digestible format at a cadence that makes sense can be a struggle. I help teams design reporting that the intended stakeholders can use to make decisions.
DATA PRESENTATION.
Data presentations should be built around an audience and how they uniquely consume information. I am an expert in designing data presentations that clearly communicate the numbers and the story to drive action.
ANALYTICS & TOOLS TRAINING.
I have over a decade of experience in teaching data analysis. I can train you or your team in various approaches to research and how to analyze data to find actionable insights.