FOCUS GROUPS & INTERVIEWS.
Many businesses either forget to or actively avoid hearing directly from their target audience. I have expertise in collecting data in surveys and interviews, and am an expert in analyzing this type of data.
I specialize in finding proxy audiences and uncovering what tasks they are trying to do and what concerns they have around a topic. Who do they trust on this subject and what do they prioritize in evaluating potential solutions or related purchases?
My research can uncover who your competitors are targeting and their various approaches to paid, owned, and earned media, so that you have the competitive intelligence you need when evaluating your own strategy.
Even if you have the right tools, data, and even analysis, getting that information in a digestible format at a cadence that makes sense can be a struggle. I can help you and your team design a report that the intended stakeholders can use to make decisions.
Data presentation is an art. A presentation should be built around the audience and how they consume information. I am an expert in designing data presentations that clearly communicate the numbers and the story to drive action.
I have over a decade of experience in teaching data analysis. I can train you or your team in various approaches to research and how to analyze data to find actionable insights.