WEST ANALYTICS
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Media analysis
Owned Content Analysis
Audience Analysis
Topic coverage:
How is the industry being positioned in the media?
Competitor website and blog content
​Competitor paid content strategy
​vs. Client content and strategy
Discourse analysis:
What are key audiences discussing on social?
What brands?
​How are they talking about these?

Competitor Coverage:
Key spokespeople

Main messages
​Sentiment of mentions
Competitor content on owned social accounts vs. Client owned social strategy
Channel identification:
​Where are the key audiences?
Identification of:
Key journalists
Key outlets
​Key subtopics and SOV
Owned content successes and opportunities
Search behavior:
What are key audiences looking for/asking online and where do they end up?

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  • HOME
  • My Expertise & Services
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