Owned Content Analysis
How is the industry being positioned in the media?
Competitor website and blog content
Competitor paid content strategy
vs. Client content and strategy
What are key audiences discussing on social?
How are they talking about these?
Sentiment of mentions
Competitor content on owned social accounts vs. Client owned social strategy
Where are the key audiences?
Key subtopics and SOV
Owned content successes and opportunities
What are key audiences looking for/asking online and where do they end up?