Media analysis |
Owned Content Analysis |
Audience Analysis |
Topic coverage: How is the industry being positioned in the media? |
Competitor website and blog content Competitor paid content strategy vs. Client content and strategy |
Discourse analysis: What are key audiences discussing on social? What brands? How are they talking about these? |
Competitor Coverage: Key spokespeople Main messages Sentiment of mentions |
Competitor content on owned social accounts vs. Client owned social strategy |
Channel identification: Where are the key audiences? |
Identification of: Key journalists Key outlets Key subtopics and SOV |
Owned content successes and opportunities |
Search behavior: What are key audiences looking for/asking online and where do they end up? |